Instagram Reels! What to know and why you should use them.

Instagram reels are the newest IG feature that allows you to record 15-second clips that are set to music.

Sound familiar? It was only a matter of time before IG brought a short-form video tool like this to the table. I don’t blame them! This punchy, audio-driven content is so easily digestible by the millions of you’s and me’s doing their daily scrolls, waiting to be shown your reel piece de résistance. Next minute, you’ve got yourself a whole new fan base. My advice…claim that 15 seconds of fame and jump on the reel bandwagon ASAP because the Instagram algorithm will love you!

Now for the reel talk (excuse the pun)….

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Instagram Reels! What the heck are they and should you be using them? 💛 (Save this post for later)⁣ ⁣ They are a new way to record 15 second clips that are set to music! And the answer is yes they are very similar to the famous TikTok... Swipe to see our little reel we created.⁣ ⁣ What are Reels?⁣ ✨ An engaging way to create sweeter video content ⁣ ✨ You can record and edit clips to make a up a 15s video set to music ⁣ ✨ Shareable to your feed, your story and the all new reels tab⁣ ⁣ How do I use Reels? ⁣ 🌟 Select your audio (not everyone has access to audio) ⁣ 🌟 To create you can either film segments live or upload them from your camera roll⁣ 🌟 Play with speed, effects, the timer, add text and stickers ⁣ ⁣ Should I include Reels into my strategy?⁣ 💫 YES! It’s another way to create personalised and authentic content ⁣ 💫 We’ve seen how much TikTok has come and Reels could be even bigger⁣ 💫 If your business targets Gen-Z and millennials this could be a game changer ⁣ ⁣ Do you think you’ll try out the new feature of Instagram Reels? ⁣ . . . . . . #instagramreels #instagramreel #instagramtips #instagramguru #instaguru #instatip #instagramcoach #instagramcoaching #socialmediamanagerlife #socialmediatraining #instagramforbusiness #smallbusinesssupport #creativebizowner #socialmediamanagement #instagramtipsandtricks #womenownedbusiness #girlbosstribe #thebossbabesociete #socialmediaagency #socialmediaguru #socialmedia101 #socialmediamarketingtips #socialmediastrategist #socialmediatrainer #socialmedialife #socialmediaadvertising #socialmediaexperts #socialmediacontent #socialmediacoach #instagramtraining

A post shared by Social Media ☆ Photography (@sweetersocial) on Aug 11, 2020 at 12:23am PDT

What are Instagram Reels?

Instagram reels are a fresh and engaging tool to create sweeter video content. You can record and edit clips or use clips from your camera roll to make up a 15s video set to music. This music library is huge, so creative possibilities are endless. You can share these to your stories, explore feed or find them living in the new Instagram Reels tab on your profile.

How do I use Instagram Reels?

There’s no doubt that the best way to get the most out of this feature is to get your creative hands dirty and explore it yourself. But to get you started, I’ve jotted down this basic step by step guide to Instagram reels.

✨ Open the Instagram Stories camera and select Reels

✨ Select your audio *side note: not everyone has access to audio*

✨ Begin creating by either filming segments live or uploading clips from your camera roll

✨ Once you’re happy with your masterpiece it’s time to edit. You can play with speed, AR effects, the timer, text and stickers

✨ Choose your thumbnail

Then voila, you’ve now entered into the reel world…

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Here’s a little snippet of what I do at @sweetersocial 🥰✨ ⁣ ⁣ You’ll also get to meet one of my very first clients, Amanda from the beautiful @haloandgrace on the Gold Coast 💫 ⁣ ⁣ Not only do I help my clients with their social media, content and photography but I also form real and meaningful connections with them. I take time choosing my clients because I want to be just as passionate about their business as they are. ⁣ ⁣ Just one of the reasons why I LOVE my job 💛 Why do you love your job? . . . . . . #thebossbabesociete #girlbosstribe #bossladymindset #sheconquers #womenwhohustle #9tothrive #womeninbusiness #lmbdw #lmbdwgoldcoast #lmbdwbrisbane #savvybusinessowners #girlbossaustralia #businessinheels #girlpreneur #brandphotographer #brandphotography #shesbuildingherempire #screwthe9to5 #smallbizsupport #australianbusinesswomen #dontquityourdaydream #hersuccess #socialmediamanagergoldcoast #socialmediamanagerlife #brisbanehustlinwomen #gcgib #girlsempowerment #businesschicksau #smallbizsquad

A post shared by Social Media ☆ Photography (@sweetersocial) on Aug 20, 2020 at 12:40am PDT

Should I include Instagram Reels into my business strategy?

YES! It’s another way to create personalised and authentic content, that is still curated strategically to tell a story. It’s fun, engaging and a fab way to build upon your community and grow your reach. Plus if your business targets Gen-Z and millennials this could be an absolute game-changer for your brand awareness and sales. With over 500 million users on stories daily, you’d be silly not to take advantage of Instagram Reels.

Here are some content ideas off the top of my head:

– Behind the scenes footage

– Your story

– A day in the life of…

– Product education

– Product tutorials

– Influencer highlights

– Best of / your year in review

It’s also the perfect tool to repurpose old content. So, the verdicts out and I am loving the new Instagram Reels. Remember you’ve only got 15 seconds so make sure it’s punchy, on-brand and always tells a story. Now, it’s time to start your Instagram Reel journey!

x Teneal