When it comes to starting a business, one of the most important factors to think about and spend time on is branding. Branding is the face of your brand. It is the first thing to grab a potential customers’ attention and it is the glue that holds everything you do as a business together. Keep reading for more information about what branding actually is and how you can make changes to your business to create a more effective branding strategy …
The logo is literally the face of your business and should represent who you are and what you stand for. Whether your logo consists of simply your business name in a nice font or includes a small illustration to match your aesthetic, a logo can go a long way in bringing your brand to life and attracting your dream client!
Sticking with a consistent colour palette for your brand is crucial to ensuring a cohesive style and dominance in your industry. These colours can be used in anything from your logo design to your social media essentials (such as highlight covers or post templates), your website and even print to! Decide on a colour palette and stick to it.
Like a colour palette, the fonts you use for your branding should remain consistent and on brand. There are so many amazing fonts available on the market through google, Canva and platforms such as Creative Market! Always make sure you read up on the license guidelines and if you have to purchase the fonts to use.
A small brandmark can go a long way in helping your audience easily recognise your brand when they see it. For example, Sweeter Social has the cute peach design that you often see throughout our social media posts, instagram stories and all throughout the website! This helps others recognise us and ties everything from the logo, colours and fonts together nicely. The cherry (peach) on top!
There are so many aspects and important elements to consider when designing your brand. However, a great place to always start is by reflecting on who you are, what your brand stands for and how you want to be perceived – everything else will follow from there!